A cold email agent that finds leads, writes outreach, and follows up automatically.
Alex researches leads, writes personalized cold emails, and follows up automatically — pinging you only when someone's interested. A real operator on our team runs Alex for you day to day. You never touch a prompt.
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How it works
Fifteen minutes, then it's running.
Brief Alex
Tell Alex what you sell, who you're targeting, and your preferred tone. Takes 10 minutes. No technical setup.
Connect Gmail
One-click Gmail connection. Alex sends from your email, so replies land in your inbox like normal.
Add to Slack
Alex joins your Slack channel. Morning briefings, hot reply alerts, and approvals all happen here.
Alex starts working
Every morning Alex researches leads, writes emails, and follows up. You only get pinged when it matters.
How Alex actually works
From company name to a verified, personalized email.
Alex can't send anything on its own — every step below runs automatically, then your operator gives the final OK before a single email leaves.
Research
Scores companies against your ICP — industry, size, region — and shortlists who's worth emailing.
Find & verify
Finds the right decision-maker and verifies the email is real — not a catch-all — before writing a word.
Personalize
Writes an opener that references something specific and true about that company. Not a template.
Human approval
Your operator reviews it and gives the final OK. Alex can't send anything on its own.
Triage replies
Replies come back sorted — hot ones pinged to you, objections queued for review, out-of-office snoozed.
AI personalization, not mail-merge
Every email is written from real research on that company.
“Personalization” usually means a first name dropped into a template. Alex's AI reads what's actually going on at the company first, then writes from that — so the opener references something true, not a mail-merge field.
Drafted opener
“Saw Northwind just opened 3 sales roles — usually means outbound is about to get busy. Worth a quick look at how we've helped similar teams handle that ramp without adding headcount?”
The part nobody shows you
Cold email that lands in the inbox. Not spam.
New to cold email? Here's the part that actually decides whether it gets read: sending too much from one address gets flagged, no matter how good the writing is.
Same seventy emails. Providers trust the pattern, not the promise — which is why inbox placement is a structural problem you can solve, not luck.
Already run cold email? Here's the infrastructure
3 dedicated domains. 6 inboxes. One steady stream of outreach.
Your operator sets up dedicated sending domains — never your real one. Each runs two inboxes, warmed up gradually and capped around 12 sends a day. Individually quiet, together they add up to real volume — and if a domain ever shows signs of degrading, your operator retires it and spins up a fresh one.
≈70 sends a day
Six inboxes, none of them loud. Every address verified before it's used.
Your plan sets how many go out each day. The six inboxes are what make that number safe to send — and what keeps it landing as you scale it up.
Why “set it up once” doesn't work
Cold email doesn't break once. It needs watching, always.
This is the part most tools leave to you after the demo ends. None of it is a one-time setup — it's a daily job.
Domains age and can degrade
A domain that's fine this month can degrade the next. Someone has to be watching, every day.
Spam filters keep changing
Providers update what they flag. A setup that worked six months ago isn't guaranteed to work today.
Contacts move on
People change jobs and emails bounce. A list that was accurate last quarter isn't automatically accurate now.
Personalization angles go stale
The “3 sales roles this month” trick works until every AI tool is saying it the same way. It has to keep evolving.
This loop is your operator's job, not a task on your list. It's why deliverability tools plateau after setup, and why cold email quietly stops working for people who stop paying attention to it.
How Alex compares
Not more software to run. A professional, instantly.
Other tools hand you a dashboard and leave the deliverability, verification, and personalization to you. Alex is a professional handling all of it for you, starting the moment you sign up.
Questions
A few things people ask about Alex.
What counts as a lead?
A lead is one person Alex researches and contacts. Each contact, including follow-ups in the same sequence, counts as one lead against your 500 per month.
Do unused leads roll over?
No. Your leads reset every month.
How many emails does Alex send per day?
Up to 50 cold emails per day. Volumes stay safe to avoid Gmail spam flags — quality over quantity.
Does Alex send from my actual Gmail?
Yes. Alex connects via OAuth and sends from your address. Replies come back to your inbox normally — you stay in control.
Can I teach Alex my preferences?
Yes — just tell Alex in Slack. “Skip anyone from enterprise,” “use a more casual tone,” “only target Series A companies.” Alex remembers everything you tell it.
What happens when someone replies?
Alex classifies replies as hot, warm, cold, or out-of-office. Hot replies get an instant Slack alert with a draft follow-up for your approval. Cold replies are archived automatically.
Do I need to provide my own leads?
No. Alex sources leads daily based on your ICP filters — industry, title, company size, location, tech stack. You can also upload your own list if you prefer.
Will this hurt my domain's reputation?
No — Alex sends from dedicated, warmed-up domains that are never your own. Your domain's deliverability reputation is never at risk.
Watch Alex research, write, and send your first batch.
No contracts. No setup fees. 4-day free trial, cancel anytime.